7 product marketing best practices for technical marketers
Compared to generalist marketers, technical and product marketers need to adjust their product’s positioning and messaging to appeal to a…
Blog archive:
Tag: developer marketing
Why Good Product Marketing Is Educational and Hands-On
Product marketing involves building a go-to-market strategy to bring a new product to market, including positioning the product in the…
A powerful product marketing plan for technical users/developers
If you want to successfully introduce a new product to the market, or increase your product’s awareness and adoption within…
Developer Education: Best Practices and Tips from an Industry Expert
Software is eating the world. Marc Andreessen said it in 2011, and it's even more true today — so software…
8 Transformational Books Every Technical Marketer Must Read
Many marketers that are new to targeting a technical audience use techniques such as static sales demos, datasheets with lists…
9 Developer Communities Every Technical Marketer Should Know
Building a strong developer community should form a major part of your technical and developer marketing strategy. Developers often choose…